![]() ![]() As the AI makes a more comprehensive profile of you, you start seeing ads that match your interests. For this, the company uses artificial intelligence with deep learning capabilities. Therefore, Google uses a mix of Cookies, Cloud-stored browsing history, and a history of one’s Google Searches to compile a profile of you. As Google makes money by advertising to consumers of Chrome, Google Search Engine, and other Google platforms like YouTube, it is best compensated if its advertising matches the people who are browsing the platforms on which the ads appear. Therefore, to understand DuckDuckGo, one must understand what Google does. DuckDuckGo: A Basic OverviewĭuckDuckGo came about as a solution to Google’s almost omniscient tracking of its users. ![]() Furthermore, you will learn about the pros and cons of each option. You will also learn about VPNs and why they are essential in hiding your identity. In this article, you will learn about the complete suite of DuckDuckGo’s services and how it helps keep your activity private. The difference between both is that DuckDuckGo is a private search engine and a tracker-blocking service that keeps websites from placing cookies on your device to track your online activity, while VPN is a method to connect yourself to a proxy, so your location and identity are harder to pinpoint. ![]() So if DuckDuckGo and VPN both help you keep your activity online relatively anonymous, what sets them apart? As tech companies have grown bigger, their hold of users’ data and online activity has only continued to solidify. VPN: What’s the Difference?ĭuckDuckGo and VPN are both powerful tools in the battle to reclaim user privacy on the internet.
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